Essays about Marketing

Adolph Coors In The Brewing Industry Essay

Introduction

Adolph Coors, Sr. opened his brewery in 1973 in Golden, Colorado. By the 1930s, Coors started selling beer in eight different states. These states included Nevada, California, New Mexico, Oklahoma, Utah, Idaho, Kansas and Wyoming. By 1948, Coors expanded its territory and started selling beer in Texas. These states were the only states Coors sold out of until 1975. By 1985, Coors’s distribution network consisted of 569 independent wholesales and five which were company owned (Ghemawat 6).
Coors’s beer was a growing success in the 70s. In the 1960s, Coors sold 1.9 barrels of beer. The numbers

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Essay About IKEA and Its Success

Where other global businesses falter, IKEA succeeds. Founded 76 years ago in a small Sweden town, Almhult, the company has become the world’s largest furniture retailer. IKEA’s business model and well-designed home products have been replicated globally en masse. The company’s largest market is Germany, followed by the US, France, the UK, and China. This college essay on IKEA can be viewed as a case study of service excellence, and, consequently, commercial success. After a brief introduction to the company’s history, several questions will be tackled the most salient of which is the following: is IKEA’s success a function of marketing, culture, or human resources? It will be argued that the behemoth of furniture shopping has made multiple successful forays into the global market due to its insistence on the promotion of Swedish culture. The idea of the proud little nation with admirable work life balance and inimitable wholesomeness appeals to consumers around the world. For this reason, IKEA stores are regarded by customers as spaces of acculturation rather than manifestations of corporate greed writ large.

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Essay On B2B System

Section 1: Enterprise Resource Planning Systems

With upwards of 20 stores and operations across multiple countries, Guaranteed Shoe Company should expectedly have supply chains that involve even more countries, staff, and business partners. This renders it necessarily difficult, resource-intensive and laborious to ensure the business runs effectively, especially given the automated online ordering. Enterprise Resource Planning Systems (ERP) offer a backbone in the integration and automation of internal information systems and business processes across the logistics, manufacturing, distribution, accounting, human resources and finance functions of the organization.

It offers seamless support for internal processes and integration with external business partners to ensure that value is delivered to the customers. For instance if a client places an order for shoes that are unavailable at a store, the system can have the shoes shipped from other stores, and/or make an order from the supplier without the involvement of staff. Similarly, while the company, currently has to stock products in the stores, determine how fast they move before deciding on the pre-order amount and/or discontinue the product, this can now be done automatically. It is possible to determine how well individual products sell, and ERP systems’ automatic inventory management systems enable the company to automatically re-order more and/or make other decisions regarding the stocks. The system aggregates customers’ orders, handles purchasing and accounts payables, scheduling, order tracking, inventory control and warehousing, distribution/shipment and accounts receivables.
According to O'Brien & Marakas (2010), ERP systems create commerce platforms, backed up with additional support capabilities that include streamlined inventory management, warehouse management and flexible pricing, strengthened back office and core applications (e.g. finance and accounts receivables). Other benefits include increased visibility into the Guaranteed Shoe Company’s supply chain and ease operational scalability. Since the company is headquartered in the US and has 20 branch offices across the world, decision-making is heavily dependent on the ability for the senior managers to get excellent quality information on the company’s performance. With ERP systems, this information is readily available and continuously updated, which means that managers do not have wait for reports from the branch offices before they can a decision.

This way, the system ensures quality and efficiency in the internal processes, cost reduction, provision of real-time cross-functional information to support decision-making, and organizational agility in responding to varying consumer needs. These systems transform Guaranteed Shoe Company into one giant store, despite the geographical dispersion. However, while the company already has a website that allows automated ordering, order processing, and management, it does not have a proper ERP system, which does, however, offer it considerable value. However, the company needs to be alive to the issues associated with the implementation of ERP systems, which owing to their complexity present a considerable risk of implementation failure. Improper implementation may result in catastrophic disruptions. If the company chooses to implement the systems, it is critical to plan, customize the system to the firm’s functions, and manage the change process effectively. This frees up the staff to concentrate on other activities, such as customer service, while at once making the firm’s functional business practices easier for the company, which is critical given the company’s global operations.

Section 2: Customer Relationship Management Systems

Guaranteed Shoe Company thrives based on its great customer services, as perhaps best shown by its commitment to arrange for, and ship shoes that are unavailable at stores to the customers. Given the wide range of products, coupled with every client’s unique needs, it extremely difficult for the company to meet its obligations without the right technology. The CRM software will help the company’s sales, marketing and customer service practitioners to track relevant data about the past and future customers and prospects, as well as other life cycle and business events. Customer information may be captured from numerous contact points, including the website visits, email, fax, retail stores and personal contact with others. The data is then stored in databases that integrated and availed across the organization, effectively facilitating better customer service since all staff can access the clients’ information. Further, Guaranteed Shoe Company’s sales staff would be equipped with the tools and data necessary to support their marketing activities, o;optimizing cross- and up-selling. For instance, emails gathered through multiple contacts can be used to sent marketing information (offers, discounts and product recommendations).

It is easy to customize services to every customer because the company will have a wealth of information about them. For sales agents, decision support is easily the most important aspect of the CRM system, not least because it gives them important information about the customers’ past history, shoe sizes, type, regularity of purchases and responsiveness to marketing campaigns. With the multiple number of stores, it is important that Guaranteed Shoe Company’s retention and loyalty programs are effective by tapping into the pool of existing customers and making sure that they remain committed to the firm. Given the intense competition in the retail market, hanging onto the existing customers is critical, and if the company fully implements the CRM system, it will have the best chance of getting it right. With the help of these systems, the company can save up to 600% of the costs necessary to get new customers, achieve greater customer satisfaction, brand loyalty and equity.
Similarly, the gathered information is important in direct marketing campaigns, not least because allows the company to automate some of the marketing activities, including the planning, scheduling and tracking marketing campaigns. Manipulatable customer data is available to the Guaranteed Shoe Company’s staff, who can assess the performance of marketing campaigns, as a basis for further campaigns. For instance, the number of customers that respond to emails about new shoe lines at the company’s store can be targeted with further marketing messages (including discounts, free deliveries and other offers). Even most importantly, once orders have been placed by the customer, the system’s real-time order tracking and customer support capabilities schedule clients’ requests for service and assign them to staff where necessarily, ensuring that as many customer needs are served to the best possible extent. O'Brien & Marakas (2010) points to call center and help desk modules/software that can make the company’s sales support activities markedly easier.

Section 3: Supply Chain Management Systems

Supply chains, especially for a company whose operations spans several countries are considerable. The most important difficulties for Guaranteed Shoe Company include high volatility in the clients’ demand, higher consumer expectations in regard to customer service, in part because of the intense competition and quality. The company already uses its intranet, extranet, and electronic commerce portals to ensure customer orders are managed efficiently. In addition, the company has to ensure that it meets these expectations at acceptably low costs, because the ability to pass on additional costs to the consumers is limited both by the competition as well as the customers’ unwillingness to accept such costs, which means that if the company has to be profitable, it faces an increasing logistical burden to deliver value. Other challenges include globalized competition, commodity prices’ volatility, complex consumer demand patterns, increased financial volatility (including exchange rate volatility and inflation), globalized labour markets (raising cross-cultural and employee compensation issues), increased exposure to varied regulatory requirements across different countries, supplier landscape complexity, and geopolitical instability. Navigating all these factors is difficult enough, but even worse, is the fact that these variables are characterized by considerable uncertainty.

These risks cannot simply be managed by buying larger insurance policies, and Guaranteed Shoe Company needs to explore a range od strategies to ensure The company should shift its focus towards better cost management (logistical support) and value chain management. Operating costs reduction is critical for survival in this business, and to achieve this,the company needs to cut back its overall inventories, bolster quality, improve customer service, increase the order turnaround time, reduce capital costs and ensure that the company adheres to the highest possible ethical standards. This is impossible to accomplish without a supply chain management system. These systems integrate planning ordering, production and delivery in the organization as well as across the company’s value chain. According to O'Brien & Marakas (2010), these systems use information technology to manage and support the firm’s value creation operations from the supplier to the customer.

This system will help the company to anticipate better the customers’ needs by forecasting, which in turn allows the company to anticipate demand and plan according. Effectively, this will make it possible reduce inventories considerably since the stores will only hold stocks that are likely to move fast. This also cuts back on the cost of holding too much stock (including warehousing) and reduces the probability of shoes being unavailable in the shops and forcing clients to place singular orders that are more expensive to fulfil compared to large orders. In addition, Guaranteed Shoe Company can integrate its supply chain management system with its suppliers, to ensure seamless cooperation in the planning and delivery of the customers’ needs. This eliminates any need to for the company’s staff to fill out orders in order to get more stock. Given the fact that the company’s suppliers are spread across the world, as well as its stores, the instantaneous communication and cooperation is extremely important in overcoming many of the challenges facing a multinational company such as ours. For instance, the changes in the supply chain can be automatically reflected in the product’s pricing, which makes it possible for the company to incur the risks of exchange rate and inflation fluctuations, etc.

Section 4: Business Intelligence

Business intelligence will prove to be a critical strategy for Guaranteed Shoe Company, especially if the company chooses to implement the enterprise resource planning system, the customer relationship management system, and the supply chain management system. These systems present considerable opportunities for the company to harvest consumer, supplier, and other data, process it, and use it to create real time and actionable strategic information that can be used to create competitive advantages. The company need to invest in technologies that would create value out of the wealth of data that it will collect from its customers, suppliers, and other business partners, to help in strategic decision-making.
According to Bradburry (2014), technology, including simple tools such as Microsoft Excel and Access can transform data into usable information that would make the difference between it and its competitors. This is even more important for organizations that have the infrastructure to collect data (including ERP and CRM systems). This goes to show that in order for Guaranteed Shoe company to reap the most benefits from the recommended technologies, it needs to create synergies from the implementation of multiple similar complementary technologies. With these technologies and the wealth of data that they can gather from differing contacts with customers and business partners, it is possible to develop business intelligence. Effectively, information technology will be rendered into a tool that does not only achieve efficiencies and improve customer satisfaction but perhaps most importantly, take a central role in strategy formation. Even most importantly, is the fact that business intelligence facilitates the innovation of products and services, which help achieve further client value. For instance, the company may decide to include clothing lines if it realizes that its customers desire to shop for both shoes and clothes. The fact that the information available to the firm may be unique to it means that the data can help it generate sustainable competitive advantages.

References

Bowen, D. (2014). E-commerce: how to approach the next big thing in B2B marketing. Retrieved 2015
Bradburry, D. (2014, Apri 7). New weapon for small businesses: data mining. Retrieved 2015, from http://business.financialpost.com/entrepreneur/how-small-businesses-can-find-success-in-their-data
Brassington, F., & Pettitt, S. (2006). Principles of Marketing (4 th Ed ed.). New York: Financial Times/ Prentice Hall.
Kirby, S. L., & Richard, O. C. (2000). Impact of Marketing Work-Place Diversity on Employee Job Involvement and Organizational Commitment. Journal Of Social Psychology, 140(3), 367-377.
McKinsey & Company. (2010). The challenges ahead for supply chains: McKinsey Global Survey results. Retrieved July 25, 2015, from http://www.mckinsey.com/insights/operations/the_challenges_ahead_for_supply_chains_mckinsey_global_survey_results
O'Brien, J., & Marakas, G. (2010). Management Information Systems (10th ed.). New York: McGraw-Hill Companies,Incorporated.

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Good Research Paper On The Name Of The Topic: Economics: The 500 Company – SWOT And Domestic Economic Growth

Part A

Introduction
Fortune 500 companies are the top 500 companies in the US which are listed by Fortune magazine every year. The companies are generally ranked on the basis of their gross revenue (Fortune 500). The Fortune magazine started to enlist these 500 best company in 1955 for the first time. The concept of selecting best 500 American companies was first created by Edgar Smith, the editor of Fortune 500. In these 500 best companies, the top companies are Wal-Mart Stores, Exxon Mobil, Chevron, Berkshire Hathaway, and Apple (Fortune 500)
The company chosen for this research paper is Disney. Fortune

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Essay On A New Way To Bully

Introduction

The Meaning of Cyberbullying and the Purpose for This Report
Cyberbullying is a new way in which students, and sometimes adults, choose to harass or verbally assault another student or adult. It can take on many forms, like direct messaging on social media sites like “facebook,” “twitter,” or ever growingly more popular “snapchat.” Indirect messages about the victim can be posted on the assailants page without the victim even knowing about it until after the whole school is made aware. Far more rare, moreover far more disgusting, is when a physical attack on the victim occurs, is filmed, and then posted online, or shared via group messages on the phone. To make matters even scarier, the Supreme Court, earlier this year, ruled on a case, virtually making it impossible to make social media, other than email or text messages, to be admissible in any court for the purpose of proving that harassment has occurred.

How This Report Will Affect the Readers

This report will affect the readers in multiple ways. It will help to bring light on a growing problem. Provide students with the information they need to know about cyberbullying, and hopefully provide instructors with enough adequate information to know when cyberbullying may, in fact, be occurring, and arm these instructors with the tools needed to potentially sit down with a student when the signs are recognized to see what is needed to resolve the situation. The Supreme Court (wusa-9.com, 2014) may have ruled that social media is not admissible in courts, but that does not mean that there cannot be consequences in a school setting. Moreover, hopefully by showing the results of the surveys and research conducted, students who have participated on the negative end of cyberbullying can see the harm they have caused, and might want to rethink how they act in the future. Hopefully the victims will know that they are not being ignored.

The Background

It is no longer kids being stupid and knocking over a kids lunch tray, or the after-school fight in the playground. The days of good old-fashioned bullying and abusive hazing are over, and have been replaced by new forms of bullying, forms that completely dehumanize the victim, often times leading to severe injury, severe, self injury, lifelong mental and emotional instabilities, and even suicide.

According to the huge development in the internet in the 21st century, it leads the whole world to the next stage of development, changing everyone’s living habits. When the time that social media became more common to the world, people could contact others with more convenience and more effectively, which prevents the delay from distance, via social media. Moreover, social media allows people to share their thought to their friends and even strangers.

Unfortunately, the increased use of social media as the primary source of communication is directly related to the increased aggression and bullying of others. Based upon the statistics from National Center for Education Statistics, there has a huge increase in numbers of students reported being cyberbullied-from 6.2% in 2009 to 9% in 2011.
The fact that occurs increased in aggression and bullying is the account creating for accessing social media only require few information about the user. People leaving comments with rude and violent without responsibility caused a big wound to the objects. The worst case scenarios end up in suicide. Many of these are by the LGBTQ community. According to the American Foundation for Suicide Prevention (c 2015) and Stern (2014), 46 percent of trans men and 42 percent of trans women in the United States have attempted suicide. This is compared to the national average of 4.6%. One of the most notable cases of this was the suicide of Megan Meier, at the age of twelve, because she was being cyberbullied by the parent of a girl who felt Megan was ignoring (Meier Foundation, 2015)

The Way the Issue Will Be Presented

The issue of cyberbullying will be presented to the reader methodically and scientifically, with original methods and data introduced by myself, and I will include reports, statistics, and data from other sources that will substantiate what I have found.
The main objective of my research is to understand why people be more aggressive on the internet atmosphere. The next step is to find out what kind of platform people use most to share their thoughts, via random-order survey questions to analyze the reason why people are more aggressive, and do so with as much accuracy as possible.

With a better understanding of the reason of the aggressive comments in social media, the research will move to the next objective: finding out how many people have ever suffered from the comments on social media, and get a better idea of what kind of comments made them suffer the most in order to help with the last objective be more accurate.
The last objective is find out the possible way to reduce cyberbullying in the future as a result of the research; suggestions will conclude with experts’ professional viewpoints, and from data retrieved from several reliable sources and compared with the results of our testing. From there, we will hedge off a discussion of what can be done, and what absolutely needs to be done, both on this campus, and in a larger context.

METHODS

How the research and Survey Were Conducted
First of all, I will ask the marketing department of Washington State University to help with my surveys since the department has a mature system to provide surveys.
Second, I will collect the data from surveys randomly, on the campus of Washington State University, targeting included students, employees and professors.
Third, I will look at other studies and surveys conducted throughout the country, and inspect to see if anything has been done by the government to control this issue. In addition, I will explore the various mechanisms that sees social media sites have in terms of recourse for abusive conversations.
Fourth, I will contact administrators of difference social media via email, social media and phone call to collect as much as possible about the numbers of people have experienced cyberbullying. The data collected from those social media admins could help with the analysis of my second and last objective mentioned above.
In order to be accurate in the data collection from surveys, it is necessary to get help from the experienced department in the surveys area. Washington State University’s (WSU) marketing department provided a perfect place to students at WSU for getting help on survey constructing.
Constructing an effective survey is always the most important part of work, so that the very first thing I did is arranging a meeting with WSU’s marketing department in order to complete the survey as soon as possible. Fortunately, it took only a short time waiting for the responses from the marketing department. We had the first meeting the day afterward, although the survey completion took extra time because not many people were working in the department. During the meeting with them, I have noticed that the survey I brought was far from perfect, so I rewrote my surveys under their professional suggestion. In addition, the surveys became clearer and shorter which allowed people doing surveys with more enjoyment.

I started the survey collection immediately right after the completion of surveys. Since then, I have gathered data from given out surveys to random people in campus as the plan. So far I have already gathered 753 people’s surveys, yet it was falling behind my plan. However, people in campus was enjoying to do the survey for me since the survey is well written under the recommendation from the meeting with WSU marketing department.
Besides the work on survey construction and data collection via surveys, one of the main progress I presented at the proposal is gathering information about cyberbullying from the administrators from different social media platform. When the time I was arranging meeting with WSU marketing department, I researched the top social media online at the same time. The top social media included Facebook, Instagram, Twitter, Linkedin, Pinterest, Google Plus, Tumblr, Snapchat, Meetup, etc I tried to contact them with the administrator through the contact they left at the sites. There were a few administrators replied my message. I will definitely look for a new approach.

How Was Data Collected

Random Question Survey:
The Survey contained the following closed ended questions:
What is your status here at WSU?: Freshman, Sophomore, Junior, Senior, Graduate, Post-Graduate, Faculty, Staff
What social media venues are you aware of?: Facebook, Twitter, Google Plus, Snapchat, Pinterest, Instagram, LinkedIn
Have you ever felt bullied over any of these social media outlets? yes, no
What site(s) were you most likely to encounter bullying? (same choices as question 2)
Have you participated in actions that may have been perceived as hurtful via social media (remember this survey is anonymous): yes or no
do you identify as a minority racially? yes or no
do you identify as a member of the LGBT community? yes or no
has any abuse you may have encountered caused you to feel depressed? yes or no
Other:
Approximately twenty hours of online research to see what studies have been done regarding the issue at hand, whether or not there are solid data collection points, and whether there are viable solutions to the problem, such as in-school consequences, grade detriments, etc.

RESULTS

The first problem I met with was efficiency. On campus in the summer session is a lot slower than other times. I planned to complete writing the survey within two days, yet it ended up taking three days because the people working for the marketing department are fewer than the fall and spring semester.
The second issue was also time related and similar as the first problem. As I was already two weeks past my funding permission granted, only 753 surveys were gathered, far behind my expectation when I was writing my proposal. On the basis that the summer session in WSU has a lot fewer students taking classes in campus, I found it difficult to ask people to do surveys for me when the population in Pullman is low, unlike the fall and spring semesters. It absolutely slowed my step in moving to the next stage of my project.
The last problem I encountered is the difficulty of contacting the administrators of different social media. Based upon the platform of social media mostly contained their own mature system of message, it creates a complicated environment for me to contact them via e-mail or phone call. It took a lot more time to find out how to contact those administrators through their platform; in addition, a few social medias required extra time to register accounts in order to send private message to the administrators.

The Findings

What is your status here at WSU?:
Freshman: 38 (5%); Sophomores: 37 (5%); Juniors: 151 (20%) Seniors: 188 (25%);
Graduate: 105 (14%); Postgraduate 151 (20%); Faculty: 75 (10%) Staff: 8 (1%)
What social media venues are you aware of?:
Facebook - 100%, Twitter - 100%, Google Plus - 58%, Snapchat - 47%, Pinterest - 73%, Instagram - 70%, LinkedIn - 20%
Have you ever felt bullied over any of these social media outlets? yes, no
yes - 512 (68%); no - 241, (32%)
What site(s) were you most likely to encounter bullying? (same choices as question 2, only for people who answered yes)
Facebook - 100%, Twitter - 90%, Google Plus - 84%, SnapChat - 70%, Pinterest - 0%,
Instagram - 10%, LinkedIn - 0%
Have you participated in actions that may have been perceived as hurtful via social media (remember this survey is anonymous):
yes - 48%; no - 52%
do you identify as a minority racially?
yes - 32%; no - 63%; no answer - 5%
do you identify as a member of the LGBT community?
yes - 8% no - 79%; no answer - 12%
has any abuse you may have encountered caused you to feel depressed? (for those who answered yes)
yes - 73%; no- 25%; no answer - 2%
Outside Findings:
According to nobullying.com (2015), the main reasons for cyberbullying are as follows:
1- People with weight problems
2- People with Disabilities
3- People who belong to racial or religious minorities
4- People who are LGBTQ or perceived as LGBTQ
This is a great chart indicating what types of bullying take place across a plane of ages, socio-ecomonic classes etc, by Docstoc.com:
What Was Learned
I learned that although there is extensive research done on suicide and its prevention, outside of this study, and probably other university studies/surveys done, not much is really known about the true impact of cyberbullying.
I found that though many people were honest on this very private and quick survey, under other circumstances, cyberbullying goes underreported. I wish that in a broader scope, I could find ways to measure the reasons for why this is so; will add more subjectiveness in discussion.
I learned that cyberbullying is a huge problem here on campus, but questions were not asked regarding whether the bullying took place before or after coming here, and whether the assailants were also people that went to go to school here, though, the the survey indicates, assuming honesty, that at least a good portion of the cyberbullying that may be occurring here.

Conclusion and Discussion of Results

Perhaps the most shocking part of this research is how little concreteness there is regarding cyberbullying. I was saddened that the survey conducted was the most finite we could find, and even then, it was largely inconclusive for the reasons discussed above. I have been a victim of cyberbullying myself before coming to WSU, and when I reported it, I was met with doubt and a feeling of uncertainty on the part of faculty and parents on how to handle what happened. It is very clear that with easier access to other people in a much more personal way, bullying has become easier than ever for the bullies, and it seems to be out of control. Without consequences of some kind, it will continue to be just as big of an issue.

Recommendations

More studies need to be conducted throughout universities, high schools, and even grade schools, so we can come up with more concrete results of how big of a problem cyberbullying is, why is it such a problem.
Psychologists and Sociologists need to be invited into this battle more, to get behind why the targets (those being bullied) are being bullied. Considering the demographics that get bullied, we need to look into the minds of those doing the bullying. Perhaps rehabilitative steps, and harsher consequences will allow for these students to really consider the potential harm they are causing their fellow students.

Not mentioned in the survey results for the sake of this paper already being way too long, is the breakdown of age groups. Those who were in the graduate - faculty and staff range, although making up about half of the survey numbers, also accounted for the least amount of cyber-abuse (and thus were excluded from answering a lot of the more important survey questions), suggesting a gap between educational level and such abuse. Some of the postgraduate students and faculty appeared to be members of my generation, however age was not a question in the survey.

Furthermore, more conclusive results, we can make more suggestions to faculty about how to respond to clear incidents of bullying on college campuses, high schools and grade schools. Having more concrete evidence of the damage done to the individuals who are victims of cyberbullying can lead us to knowing how to better give the support that these victims need, both as fellow students, and as faculty.

Works Cited

American Foundation for Suicide Prevention. www.afsp.org. Our effectiveness in preventing
suicide ultimately depends on more fully understanding how and why suicide occurs. 2015. Web. 2015.
Contributors. www.nobullying.com. The Complicated Web Of Teen Lives. 2015 Bullying
Report. June 2015. Web. 2015.
Bohanna I. & Wang X. Media guidelines for the responsible reporting of suicide: a
review of effectiveness. Crisis: Journal of Crisis Intervention & Suicide, 33(4): 190–8. 2012. Print. 2015.
Burdine, N. www.wusa9.com/. Supreme Court hears social media and free speech case.
TEGNA Company (Washington D.C.). Dec. 2014. Web. 2015
Megan Meier Foundation. MEGAN TAYLOR MEIER. Meganmeierfoundation.org. 2015
web. 2015.
Public Domain. www.docstoc.com. Bullying Behavior chart. June 2010. Web. 2015
Stern, M. www.slate.com. What Drives So Many Trans* People to Suicide?. Jan 2014.
Web. 2015.

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An Analysis Of Coca Cola Friendly Twist Commercial Critical Thinking Samples

People watch TV, listen to the news, and learn something new on a daily basis, and many of them are influenced by advertising. Nowadays, an ad can be seen everywhere: on television, online, on the street, in social networks and wherever it can be put. There are different types of advertising, and each type has a different impact on different people. It has a significant influence on people's thoughts, actions, and feelings, making advertising a very powerful tool of emotional and psychological appeal. Advertising, which informs us about products and/or services, becomes an integral part of our culture, thus

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Marketing Plan Research Paper Examples

Marketing Plan for Windroid Mobile Phone Company

Brief Introduction of the Company
Windroid is a new mobile phone company based in New York, USA. The company deals in mobile phones that support both Operating Systems (OS) windows as well as android. Basing on this particular characteristic, it is named “Windroid”. WMP (Windroid Mobile Phones) has a vast network of selling locations, and to achieve this purpose in the best possible manner, they have opened their branches in all major cities of the state.

Environmental Analysis

According to Reeve (2002), the purpose of environmental analysis is to discuss all the internal and external factors that can influence a particular

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Good Essay On Uber Has Grown Into A Worldwide Sensation.

Executive Summary

Uber was founded in 2009 by Garrett Camp and Travis Kalanick in San Francisco. Both were tech veterans who invented Uber to be a competitor of the traditional taxi services. It first started as a private luxury car service that was used by top executives. Whenever one of these executives needed a ride, they would email Kalanick for a code that allowed them access to the smartphone app. This app connected passengers with drivers. Uber works the same way that Expedia connects passengers to airlines. By March 2014, Uber was operating in 85 cities and 33 countries. The company

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Essay On Comparative Analysis Of Nike And Adidas

Nike and Adidas are leading brands in the sports apparel industry. These billion dollar brands have to survive tough competition from their counterparts each day. Over the last couple of decades both these brands have established themselves as synonyms in the sports industry. This paper compares both these brands and determines the growth or declining trend in their performance.

An analysis of the net income of both of these brands over the past decade reveals a slight difference. Where Nike’s “net income was $1212 million in 2005, Adidas’ was €390 million” which is equivalent to $1022 million, a little less than Nike’s (“Nike Inc Class B”, 2015). Nike has been earning steady profits since 2005 whereas Adidas’s net income reduced from “€787 million in F.Y.2012-13 to €490 million in F.Y.2013-14” (“Adidas AG ADR”, 2015).

Moreover, a financial analysis of both companies in 2014 reveals that Nike has better profitability, efficiency and solvency in comparison to Adidas. There is a huge difference in profitability ratios of both companies in 2014 which is due to the fact that Adidas has not been able to generate sufficient profits since the previous year. It seems that every five years, Adidas’s net income falls steeply in comparison to the growing profits of the previous years.

However, both their net profits have shown growth over the past decade. Nike’s market demand and better global matrix has resulted in more profits for the company. Another reason for Nike’s success can be attributed to its vigorous ‘hit the target’ marketing and commercial strategies. Nike certainly has an edge over the other brands and has clearly established itself as a market leader. Better global business strategies and marketing style has made Nike more stable and efficient in its financial performance. Adidas is not far behind as well and since its main focus is on innovating products, it may give it an advantage over Nike in the coming few years.

Works Cited

Nike Inc Class B- Key Ratios.” Morningstar.com. 2015. Web. 24 July 2015.
“Adidas AG ADR- Key Ratios.” Morningstar.com. 2015. Web. 24 July 2015.

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Free Coca Cola Research Paper Example

It is a fact that Coca-Cola Company is the largest beverage company in the world, offering more than 500 different sparkling brands to their customers. Today the company portfolio includes 20 billion dollar brands featuring Sprite, Fanta, Simply, Vitaminwater, Del Valle, Diet Coke, Minute Maid, and, of course, Coca-Cola. Now the company is the number one provider of the most popular sparkling beverages, juices or juice drinks, and ready-to-drink coffees.
Thanks to the biggest beverage distribution system, the customers from more than two hundred countries are free to enjoy the famous taste of The Coca-Cola Company’s beverages. It

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