1.0 Financial PerspectiveThe first financial objective will be to enhance the division’s financial growth by promoting profitability using the Book it! Program. The second financial objective will be to lower the costs of selling the products at the division by 3% in the first year, 2% in the second year and by 1% in the third year. The third financial objective will be to increase the market share using the book It! program by $% in the first year, 5% in the first year and 6% in the third year. The last financial objective will be to increase Yum’
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