Where other global businesses falter, IKEA succeeds. Founded 76 years ago in a small Sweden town, Almhult, the company has become the world’s largest furniture retailer. IKEA’s business model and well-designed home products have been replicated globally en masse. The company’s largest market is Germany, followed by the US, France, the UK, and China. This college essay on IKEA can be viewed as a case study of service excellence, and, consequently, commercial success. After a brief introduction to the company’s history, several questions will be tackled the most salient of which is the following: is IKEA’s success a function of marketing, culture, or human resources? It will be argued that the behemoth of furniture shopping has made multiple successful forays into the global market due to its insistence on the promotion of Swedish culture. The idea of the proud little nation with admirable work life balance and inimitable wholesomeness appeals to consumers around the world. For this reason, IKEA stores are regarded by customers as spaces of acculturation rather than manifestations of corporate greed writ large.
Essays about Promotion.
Essay About IKEA and Its Success
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