Good Research Paper On The Name Of The Topic: Economics: The 500 Company – SWOT And Domestic Economic Growth
Part A
Introduction
Fortune 500 companies are the top 500 companies in the US which are listed by Fortune magazine every year. The companies are generally ranked on the basis of their gross revenue (Fortune 500). The Fortune magazine started to enlist these 500 best company in 1955 for the first time. The concept of selecting best 500 American companies was first created by Edgar Smith, the editor of Fortune 500. In these 500 best companies, the top companies are Wal-Mart Stores, Exxon Mobil, Chevron, Berkshire Hathaway, and Apple (Fortune 500)
The company chosen for this research paper is Disney. Fortune
Essay About IKEA and Its Success
Where other global businesses falter, IKEA succeeds. Founded 76 years ago in a small Sweden town, Almhult, the company has become the world’s largest furniture retailer. IKEA’s business model and well-designed home products have been replicated globally en masse. The company’s largest market is Germany, followed by the US, France, the UK, and China. This college essay on IKEA can be viewed as a case study of service excellence, and, consequently, commercial success. After a brief introduction to the company’s history, several questions will be tackled the most salient of which is the following: is IKEA’s success a function of marketing, culture, or human resources? It will be argued that the behemoth of furniture shopping has made multiple successful forays into the global market due to its insistence on the promotion of Swedish culture. The idea of the proud little nation with admirable work life balance and inimitable wholesomeness appeals to consumers around the world. For this reason, IKEA stores are regarded by customers as spaces of acculturation rather than manifestations of corporate greed writ large.
